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Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own writing. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: Using analogies effectively to illustrate unseen concepts Appealing to ...

Want to Be a Better Writer? To improve your writing, perfect your process. Process is a vital, unsung writing skill. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master The I...

If you want to be a better writer, stop focusing on the words and take a good look at your process using this interactive workbook. Writing isn't a talent, it's a process with many phases. You may be skilled at some parts and weaker at the others. Whether you're working on a novel or writing on the job, make the most of your writing time by tuning your process to fit your unique attributes and strengths. Based on the widely-used book The...

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored.In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise.Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include:Crafting effective subject linesWriting emails that people respond toProtecting yourse...

Write the book you wish to see into the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publication. Whether you're an industry thought leader seeking to expand your impact or someone wi...

Write the book you want to see in the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you're an industry thought leader seeking to expand your impact or someone with ...

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and ...

Subscription Marketing is the essential marketing playbook for subscription-based businesses.

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If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.This book covers the business communication skills no one teaches you in writing class: What the "curse of knowledge" is and how to avoid it How to streamline collaboration with simple checklists Why the style guide is your friend, and how to create one for your business The most efficient way to approach revi...

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of est...